Imagine stepping onto a rowing boat with a team, but no one agrees on the destination. Some row left, some row right, and others stop altogether, unsure of where they’re supposed to go. Frustration builds, and progress slows to a crawl.
Now, picture a different team – one with a clear destination, strategy, and shared commitment. Every rower moves in unison, their strokes powerful and aligned. This is the difference that direction makes in a high-performing team.
Direction isn’t about micromanaging every move; it’s about ensuring everyone understands where they’re going, why it matters, and how their role contributes to the bigger picture. This is why Direction is a key pillar in the Steople High-Performance Teams Model™, helping teams move with clarity and confidence toward their goals.
A lack of direction is one of the biggest roadblocks to team success. Studies consistently show that teams with a clear and compelling vision outperform those that operate in uncertainty:
Without a shared sense of direction, teams become reactive instead of proactive, wasting time on misalignment, competing priorities, and internal conflicts.
A strong sense of purpose acts as a guiding star for teams. When people understand why their work matters, they are more motivated, engaged, and resilient in the face of challenges.
How to Strengthen It: Connect daily tasks to the bigger picture. Instead of saying, “We need to hit this sales target,” reframe it as “We’re helping businesses grow by providing solutions that make their work easier.”
Case Study: Steople were working with a healthcare team that struggled with burnout. Once they started linking their work back to the impact they had on patients, engagement and morale skyrocketed.
Even the best teams can fall apart if roles and responsibilities are unclear. Clarity doesn’t mean rigidity—it means that everyone knows what’s expected of them and how they collaborate with others.
How to Strengthen It: Regularly revisit roles, especially in fast-moving environments. Ask, “Does everyone understand their key priorities? Do they know how their role connects to the team’s goals?”
Case Study: A client in the tech industry faced constant project delays because responsibilities were assumed, not assigned. By mapping out key roles visually, their project timelines improved by 30% in just three months.
A clear direction isn’t set once – it needs continuous reinforcement. High-performing teams regularly check in, ensuring they stay aligned as priorities shift.
How to Strengthen It: Use structured communication rituals like weekly alignment meetings and quarterly strategy reviews to keep everyone on track.
Case Study: A global team Steople coached recently reduced cross-team misalignment by introducing a simple 10-minute daily stand-up. This one change cut down unnecessary meetings and increased productivity.
Many leaders believe their teams have direction—until they measure it. The Steople High-Performance Teams Survey™ provides data-driven insights into how well-aligned a team truly is. It helps organisations:
✔️ Identify gaps in strategic clarity ✔️ Measure how well employees understand and commit to team goals ✔️ Provide actionable recommendations to strengthen alignment
Direction isn’t just about setting goals; it’s about making sure everyone understands and embraces them.
The best teams don’t just work hard—they work in the same direction. When purpose, clarity, and communication align, teams move faster, collaborate better, and achieve more.
So, here’s a challenge: Does your team know exactly where they’re going? If you asked every member, would they give the same answer?
Drop your thoughts in the comments—I’d love to hear how your team stays aligned!
P.S. Want to measure your team’s alignment? The Steople High-Performance Teams Survey™ gives you clear, actionable insights. Let’s chat about how it can help your organisation thrive!
Clearly, trust isn’t just about feeling good – it’s about delivering results. But how do you build it?
The future of work is here. AI is transforming how we operate, automating tasks we once thought were irreplaceable, and shifting workplace dynamics at an unprecedented speed. But amidst all the technological innovation, one thing remains unchanged: leadership is still about people.
At our recent Steople event, Redefining Leadership in the Age of AI, Hayden Fricke (Managing Director of Steople), Jon Whittle (CEO of CSIRO’s AI business Data 61), and Professor Pat Dunlop (Professor of the Future of Work Institute at Curtain University) unpacked this paradox—how AI is advancing, yet the demand for human connection, trust, and emotional intelligence in leadership has never been greater.
“AI is already here, but the need for human leadership is greater than ever. Leaders must deliberately focus on building trust, fostering emotional intelligence, and creating psychologically safe workplaces.” – Hayden Fricke
So, how do leaders future-proof themselves and their teams? It starts with deliberate action – understanding what makes teams thrive and using the right insights to shape leadership behaviours.
Leadership has always been about guiding teams toward a vision. But in the AI era, employees aren’t just looking for direction—they’re looking for leaders who create environments where they feel safe to innovate, speak up, and stay engaged.
There are a range of capabilities that leaders need to consistently demonstrate. These include empathy, adaptability and curiosity. Leaders need to be able to create strong human connections through being authentic and genuine. Sometimes part of this is also being prepared to let your guard down and show vulnerability. These human-centred competencies are easy to say but hard to do, particularly if they don’t come naturally. Often sharing your vulnerability seems like weakness but as Brene Brown says, “vulnerability is a measure of courage; it is the ability to show up and be seen; it is the source of hope, empathy, accountability and authenticity”.
Leaders need help to develop these types of capabilities so that they become a central part of the way they show up daily.
Imagine this: A team is working on a major project, and a new AI-driven system has been introduced to streamline their workflow. One of the employees notices a flaw in the system—a miscalculation that could cause a significant problem down the line.
What happens next reveals everything about that team’s culture.
If psychological safety is high, that employee will speak up, trusting that their leader will listen without judgment.
If psychological safety is low, they’ll stay silent, worried about looking incompetent or facing backlash.
That’s the difference between innovation and stagnation.
At our event, Jon Whittle highlighted this tension: “So much of getting stuff done in an organization is built on trusted relationships. AI can enhance efficiency, but it can’t replace the human foundations of a strong workplace culture.”
The challenge with trust and psychological safety is that leaders often overestimate the level of trust in their teams. They assume people feel safe to speak up—until a mistake is made and they realise no one flagged it earlier. Leaders need help to become more aware of the level of trust and psychological safety in their teams so they can implement targeted strategies to build these qualities and create an environment where team members feel heard, valued and empowered.
AI will continue to change how we work, but it won’t change the fact that people are the heart of every organization.
Leaders who double down on trust, connection, and psychological safety will be the ones who adapt, engage, and thrive in the AI-powered future.
The question isn’t just how AI will shape leadership – it’s how leaders will shape AI-powered workplaces.
As Professor Pat Dunlop said, “The leaders who thrive in this era will be the ones who embrace AI as an enabler while prioritizing human connection. It’s not AI vs. human—it’s AI + human.”
If you are ready to build a more human-centred leadership culture through the growth if AI in our workplaces, talk to Steople about how we can help you.